Tag Archives: social media

Getting it over on Google

Posted on October 31, 2019 by Robert Basil

As someone who has taught digital and social media to super-smart marketing students, this cracked me up: Why would Rudy Giuliani associate and indicted dealmaker Lev Parnas name his company “Fraud Guarantee”? Is there a worse name for a company … Continue reading →

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Catastrophe

Posted on March 27, 2019 by Robert Basil

I have always considered being a bit of a catastrophist an important part of my mental hygiene. This started in my undergraduate days when I took a lot of classes in probability and statistics. The most important word in the … Continue reading →

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Mistakes you should avoid as a business using social media

Posted on September 15, 2017 by Robert Basil

The always smart Kaylynn Chong at Hootsuite has these six good reminders: Don’t over-hashtag. “Too many hashtags can make you look spammy or desperate if you’re using ones that aren’t relevant to your post. Even if you gain followers, it’s … Continue reading →

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Should a President Be Allowed to Block You on Twitter?

Posted on June 7, 2017 by Robert Basil

Jacob Sollum from Reason Magazine’s Hit & Run Blog has a good piece on the topic this morning. It will surprise no one familiar with Donald Trump’s attitude toward criticism that people who make negative comments about him on Twitter … Continue reading →

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Satire and Critique

Posted on August 15, 2016 by Robert Basil

From the very smart libertarian blog “Hit and Run,” presented without comment, except to note that all’s well that ends well (if it does end well): Last Thursday an Ohio jury acquitted Anthony Novak, a 27-year-old man whom Parma police arrested … Continue reading →

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The Hootsuite blog

Posted on May 10, 2016 by Robert Basil

For almost a decade marketers, educators, and students have been using the social media “dashboard” created by Vancouver, BC’s Hootsuite to monitor their social networks, analyze the effectiveness and reach of their messages, “listen” to the many buzzes of the online world, … Continue reading →

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So, you think you can’t write …

Posted on January 25, 2016 by Robert Basil

Dana Fontein, a fine blog writer over at Hootsuite, posted a really helpful piece this morning, “So You Think You Can’t Write: 8 Writing Resources for Non-Writers.” Many believe that they simply cannot write, or that they aren’t a “writer,” when … Continue reading →

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Building a website that people trust

Posted on December 25, 2015 by Robert Basil

In an excellent article called “How Much Is Involved in Building an Authority Site” (in website-designs.com), author Steve Cartwright notes that “Authority websites have the potential to generate a tremendous amount of money, but the downside is that they can … Continue reading →

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Keeping your online presence beaming

Posted on December 25, 2015 by Robert Basil

It is a truism that dormant websites and social media platforms can do more harm to you than good, no matter how active you have been in the past. I teach my students numerous methods to keep their online presence … Continue reading →

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CMO.com’s 2015 Guide to the Social Media Landscape

Posted on October 8, 2015 by Robert Basil

CMO’s always valuable social media infographics and slideshows have been staples in my classrooms the last few years, in particular its “Social Media Landscape” series. The one for 2015, thumbnailed above, takes a bit of a new approach, focusing on “overall … Continue reading →

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