For almost a decade marketers, educators, and students have been using the social media “dashboard” created by Vancouver, BC’s Hootsuite to monitor their social networks, analyze the effectiveness and reach of their messages, “listen” to the many buzzes of the online world, and engage with their customers and influencers. It’s a superb platform. (Bias alert: Several former students now work at Hootsuite. I have also used Hootsuite University in my digital media marketing classes at Kwantlen Polytechnic University.)
The company also publishes a lot of content. I find Hootsuite’s blog especially useful; its writers keep me up to date on just about everything in the world of social media. With this morning’s cup of coffee I perused Emily Copp’s Social Media Acronyms All Marketers Should Know and found several I didn’t know: SaaS (“software as a service”), ELI5 (“explain like I’m five”), and … LMK (“let me know”). Copp’s annotations are clear, and the links she provides are helpful.
Other recent blog-posts I have found valuable:
- How the Financial Industry Can Embrace Social Media and Remain Compliant (for corporate clients)
- Out of Ideas: Supercharge Your Next Brainstorm with Improv (for classes and colleagues)
- and How One University Discovered the Value of Social Influence (for my employer).
Finally, the blog’s monthly round-up of Social Media News You Need to Know is a really great cheat-sheet – comprehensive and likely vital to your work.
