Digital Media Governance

As an educator at a Vancouver-area university, I helped fashion the digital-media and online-privacy procedures for its School of Business. My goal was to show how teachers and students could avail themselves of the many dozens of digital-media platforms – from “crowd computing” to “tweeting” – in ways that kept classroom relationships professional and ethical, students’ lives private, and learning innovative and thrilling. This was actually a “bear” of a project, and one that my colleagues and I will need to revisit annually at the very least, because the mediums via which we communicate and teach and learn are changing very quickly – indeed, *are coming into being* so very quickly. (See, for example, Vine. Here’s the author making his debut appearance in that new medium.)

The Social Media Governance by Industry link in our Resources section is a useful compendium of policies from across a range of sectors: Advertising, PR, Business Services, Education, Health Care, Consumer Products, NonProfit Organizations, and Government. One can see that these policies must adjust to how relationships between management and staff have been altered, and tensions created, by digital media. Here’s a snippet from Via Rail’s: “Only Social Media Champions are allowed to make new social media accounts that represent the Corporation, including any of its products or services. Prior to creating anew social media account, Social Media Champions will obtain the approval of the dedicated community manager, who will ensure the account respects VIA’s Social Media Policy and is created and maintained according to best practices.”

And here’s a notice from Harvard’s Guidelines: “You ‘retweet’ a Twitter message posted by a student activist group using your Department’s official Twitter account. However, the tweet contains a link to an outside website that disparages University leadership. In this situation, you should have taken advance steps to ensure that material you posted to authorized social media accounts at the University did not contain material that reflects negatively on the University or members of the University community.”

No Contest Communications will be staying on top of these governance issues for you.

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Feedback

When interviewing candidates for teaching positions at my university, I often ask them how they provide and receive feedback in the workplace, to get a quick, vivid picture of their character and initiative. When you give clear and useful feedback to your colleagues, you make them better. When you receive feedback gratefully and attentively, you make *you* better.

One applicant told my Search Committee that when she got criticism at work she would run down to a nearby park and throw rocks at the geese. We wished her well.


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Good Information

During a classroom discussion about program evaluation and research last night,  I recommended to my entrepreneurial leadership students that they bookmark The Free Management Library. It’s a wonderful community-composed resource. “The Library provides free, easy-to-access, online articles to develop yourself, other individuals, groups and organizations (whether the organization is for-profit or nonprofit)…. The Library focuses especially on free, online and practical information that visitors can quickly apply. Articles are about personal, professional and organizational development.” The Library’s “collection” ranges from “Action Learning” to “Organizational Performance” to “Work-Life Balance.” The Library also hosts a very active and intelligent group of bloggers.


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Language Log » Tiny grass is dreaming

 

Language Log » Tiny grass is dreaming.

When I found this gem through @stevesilberman‘s Twitter feed, I knew I had to blog it. I could talk about this as a product of a higher context culture than ours, but I prefer to talk about its delightfulness as a piece of communication.

The world is full of harsh warnings and commands. Keep off the grass. Stop. Don’t Walk. No Soliciting. No Shirt, No Shoes, No Service. But it’s always better to invite someone into compliance than beat them into submission.

“Do not disturb: Tiny grass is dreaming” is a lovely reminder to lighten up.

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Keep Your Promises, Keep Your Confidences, and Keep Your Appointments

The prefix para means “beside” or “beyond.” Paralinguistic or paraverbal communication usually refers to *how* one’s words are conveyed: through tone, body language, speaking speed, or even through one’s wardrobe.

Siberian Tigers at The Bronx Zoo

In both workplace and social environments, though, beside and beyond the verbal language one uses with others is also one’s commitment to behave in a sound and regular fashion. Erratic habits subvert sound sentences.

Keep your promises, keep your confidences, and keep your appointments.


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The Plain Style

One of our resources over on the right-hand side of the page is “The Plain Language Style Guide,” published by the BC Securities Commission to help securities professionals in the composition of correspondence and public documents. Drafted with the assistance of Wordsmith Associates Communications Consultants Inc., the guide’s goal is to make sure that all stakeholders – investors, public-company management and directors, brokers, and the like – easily understand the Commission’s written prose. Although it is an in-house style guide, we’ve found it useful in a numerous other workplace environments as well as in the classroom. Its sections on planning, designing, and writing professional text are uniformly lucid and helpful.

The “plain style” is also making in-roads in some literary criticism. Professor Jonathan Mayhew’s “defense” of “writing that is clear, concise, elegant, and free from unnecessary jargon” is worth reading, as is his blog, Stupid Motivational Tricks: Scholarly writing and how to get it done.


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“We Agree”

“We agree much more than you think.” This was Niels Bohr‘s kind way of indicating profound disagreement with a colleague’s point of view.  The genial physicist knew that the literal truth of that statement – after all, all scientists would agree on basic mathematical principles, for example – would camouflage his rebuke and foster a continued, friendly dialogue.

Bohr was perhaps the greatest scientific and collaborator mentor of the twentieth century. Although his talks were notoriously digressive and hard to follow, his spoken manner was otherwise congenial, drawing talent to his laboratories and conferences. People responded well to him. The phrase “we agree” is an excellent way to indicate that your relationship with someone is important. A lot can be accomplished on that basis alone.


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Playing to an Audience

Back when I frequented the Poets.org critique forums, I often found myself talking about the distinction between what I called “private poems” and “public poems.” Private poems were poems that existed for the author’s benefit – often to work through emotional events like a breakup or the death of someone close. And there’s nothing wrong with a private poem – it offers catharsis to the person who pens it. But the place of a private poem is in a personal journal and not a literary one. Private poems may deal with the same subject matter as public ones, but what differentiates the process of writing a private poem from the process of writing a public one is the subtle, constant presence of the “other.” In composition classes, it’s referred to as audience, and often treated as a mere consideration or component.

But audience is at the core of writing, and all other techniques and conventions flow from that. It’s a shame that so much of writing in our schools and academic institutions is audienceless. And let’s be clear that a teacher or professor is not an audience, because there is no purpose in writing to that particular person about the chosen topic except demonstration: to prove your knowledge about the topic, your ability to perform research, your writing skills, and your mastery of style guides. Writing for a grade is not the same as writing to communicate a point, a process, a feeling, or an experience. I suspect many students are only confronted with the distinction when they reach university. Their misunderstanding becomes evident when they are suddenly asked to blog for their courses; often the writing is obviously a private demonstration of ability for the instructor’s benefit, and not a public conversation with their classmates or a wider audience.

I remember – at least I think I do – when I came to understand that I wasn’t just writing for myself or for my instructors. My high school creative writing teacher gave us letter grades because she had to, but those letter grades were accompanied by an evaluation that the work was either “publishable,” “publishable with revision,” or “unpublishable.” We were not required to submit our work for publication, but we were, for the first time, treated like working writers trying to communicate with real audiences. We learned to read like writers and openly workshopped each others’ fiction and poems, speaking in detail about how the work worked for us, as well as its strengths and weaknesses. This switch in stance, from students trying to impress to writers trying to engage an audience, changed everything.

It’s something I wish for every student, the earlier the better. I believe that, wherever possible, educators ought to ask their students to write public projects, not private ones. Writing work that will be peer reviewed doesn’t necessarily count – the student’s peers must be a natural audience for the work, not a contrived one. But what if you are a student, with little control over the course material? Simple. Choose to switch stances. Treat your instructor not as your arbiter but as your colleague, and decide that you have something important to share with them. Choose a topic you’ll both find interesting; this almost certainly won’t be the same topic ten of your classmates choose to write about just because there’s abundant literature. Writing is the show-and-tell of adulthood. Bring something that matters.


Image used under Creative Commons license from IcyAero’s Flickr feed.

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The Golden Rule

In most of my classes, when I am teaching email etiquette and protocol, I tell them the stories of Larissa #1 and Larissa #2.  Larissa #1 was a student of mine in the early 1990s, when I was teaching in the Writing and Critical Thinking program at Stanford University. She was raised by immigrants in a poor neighborhood in Los Angeles, and told me she was the first person on her block ever to even enroll at a university. Larissa #1 was super-smart but struggled in her first semester, when she took my class; her high-school studies had been less rigorous that what her wealthier peers could afford, so she had to catch up.

Toward the end of the semester, and very late at night, after midnight, I received an email from Larissa #1. I forget what the subject header was, exactly, but I do remember that it conveyed frustration and anger. The tone startled me; this Larissa was very sweet and friendly. Before I clicked on the In Box link to open the email, I received another one, from Larissa. I *do* remember the subject header for that one: “Please don’t open my first email!”

I deleted the first email, unread, and immediately emailed Larissa #1 to tell her that I had done so. She wrote back, appearing to believe me, to say that she was relieved, that her first email was filled with venting at the deadline I had given for her next assignment.

Years later, in Vancouver, I myself wrote a poorly conceived email to a woman I am calling Larissa #2. There was nothing angry or defamatory in that email, but it revealed an intention I had, a hope, regarding a project the two of us were working on, prematurely. I wrote Larissa #2 a second email, asking her to delete the first one. She didn’t; she read it; this surprised me; our project eventually went off its rails.

I ask my students: Would *you* delete an email after receiving a second one requesting that you do so? I have asked this of more than a thousand students. Fewer than ten have said Yes. The rest have seemed to lament my lack of curiosity, but they get the point, forcefully: In the workplace, you cannot rely on the Golden Rule.


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Editing

You cannot edit yourself any more than you can tickle yourself, and for the same reasons, Diane Middlebrook once told me. Better writers understand this.

***

Here are the 9 C’s I use as an editor of other writers’ work:

1. Completeness

2. Conciseness

3. Clarity

4. Convincingness

5. Currency

6. Correctness

7. Consistency

8. Congruency

9. Courtesy

Almost all writers need a second set of eyes to assess and improve the first four qualities in a document they compose, because they typically already believe they’ve been concise, complete, clear, and convincing enough. To assess and improve the rest often requires that second set of eyes, too.

I believe that *courtesy* comprises all the other qualities, as the basis of successful communication, of fostering and maintaining relationships.

Thank you, Bob Crockett, for suggesting numbers 7 and 8 (though I’m embarrassed I hadn’t already placed “consistency” on the list).

[Note: My list overlaps a lot with this one but was put together independently. It’s not surprising its author and I reached similar conclusions, of course.]


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