From Alex Cooke at Fstoppers:
Walk past a certain bus stop near Meta’s London headquarters and you see a glossy campaign shot: Kylie Jenner in a pair of the company’s smart glasses. Step to the side and the poster becomes a black-and-white X-ray of her face under the words “We’re always watching.”
The swap is deliberate. As Hyperallergic reported, the piece is a lenticular spoof ad installed by Everyone Hates Elon, a UK activist group that stages public interventions aimed at tech billionaires. The poster is printed so the image you see changes with your viewing angle, which is how one advertisement holds two opposite meanings at once. From straight on, it sells the glasses. From the side, it warns you about them.
