Tag Archives: advertising

Puzzling Advertising: Who is the intended audience?

Posted on March 6, 2016 by nc

This advertisement by Vanda Pharmaceuticals (shown a dozen times a day, it seems, on MSNBC) is for a drug called Hetlioz. (It’s very expensive.) Vanda says Hetlioz helps blind people who have a rare condition called Non-24. These folk have trouble sleeping through the night and staying … Continue reading →

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