Tag Archives: advertising

“public interventions”

Posted on July 18, 2026 by Robert Basil

From Alex Cooke at Fstoppers: Walk past a certain bus stop near Meta’s London headquarters and you see a glossy campaign shot: Kylie Jenner in a pair of the company’s smart glasses. Step to the side and the poster becomes … Continue reading →

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Puzzling Advertising: Who is the intended audience?

Posted on March 6, 2016 by Robert Basil

This advertisement by Vanda Pharmaceuticals (shown a dozen times a day, it seems, on MSNBC) is for a drug called Hetlioz. (It’s very expensive.) Vanda says Hetlioz helps blind people who have a rare condition called Non-24. These folk have trouble sleeping through the night and staying … Continue reading →

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