How to write a lede

From the Irish Times:

Having a monarchy next door is a little like having a neighbour who’s really into clowns and has daubed their house with clown murals, displays clown dolls in each window and has an insatiable desire to hear about and discuss clown-related news stories. More specifically, for the Irish, it’s like having a neighbour who’s really into clowns and, also, your grandfather was murdered by a clown.

h/t @atrios

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