I had always found eHarmony Inc.‘s advertisements vaguely disconcerting: too optimistic about romance, and too confident about its vaunted heuristic (the “Relationship Questionnaire”!).
An advertisement currently in frequent rotation on television promises viewers that “You can start communicating for free today” – a trademarked phrase (of course). This advertisement is specifically disconcerting. The company is presenting a birthright as a corporate gift.