“Business Writing for Everyone”

My summer 2020 first-year students will be getting their textbook for free – Business Writing for Everyone, put together by my colleague Arley Cruther’s. It’s a wonderful resource that will make my teaching better without a doubt.

Arley’s “Adaptation Statement” is worth reading:

Several chapters were written from scratch, while others were adapted and remixed from other open textbooks, as indicated at the end of each chapter. Unless stated otherwise, Business Communication For Everyone (c) 2019 by Arley Cruthers and is licensed under a Creative Commons-Attribution-NonCommercial-ShareAlike 4.0 International license.

In Business Communication For Everyone, examples have been changed to Canadian references, and information throughout the book, as applicable, has been revised to reflect Canadian content and language. The author has also changed names to reflect her classroom composition and has added examples that reflect her students’ diverse experiences. Gender neutral language (they/their) has been used intentionally. In addition, while general ideas and content may remain unchanged from the sources from which this adapted version is based, word choice, phrasing, and organization of content within each chapter may have changed to reflect this author’s stylistic preferences.

The author also collaborated with Brenda Fernie, who is the president of Seyem, the economic development branch of the Kwantlen Nation, to produce a series of narratives that connect to the topic explored in the book.

This book was composed on unceded Coast Salish territory.

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Journalism needs a better metaphor

NYU journalism professor Jay Rosen writes that “exposure” is a “metaphor that increasingly misleads. I refer to the image of ‘exposure’ as a description of what the press does, should do, or isn’t doing well enough. To expose wrongdoing, incompetence, or hypocrisy is to do good in journalism, right? Well, yes, but…”

What follows is a remarkable twitter thread that “get(s) closer to the key problems in covering disinformation than anything else I have read,” writes author Roy Peter Clark of the Poynter Institute. “It is also an exceptionally effective use of Twitter as a format. I think of it as a short essay in serial form.”

Two of Jay’s key points:

Many of the biggest and hardest problems before the American press involve matters that have already been “brought to light,” meaning they cannot be resolved by further exposure. …

For the press, then, the problem is not how to bring to light the truth that the President is a wholly unreliable source of information, but how to operate around him in light of the fact that we know he is likely to pollute the stream further when asked legitimate questions.

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A tonic

This is from a marvellous interview with Fran Lebowitz that’s in the New Yorker:

I want to switch topics and ask you a bit about Toni Morrison. Everyone felt the loss of her, but largely as a literary icon or as an author they loved. You experienced it as a friend. The two of you seem like such an odd couple. What drew you together?

I’ve missed Toni every day since she died. I’ve known a lot of smart people in my life, but I only ever knew one wise person, and that is Toni. The second we met we became incredibly close friends. We did a reading together in 1978, that’s how I met her.

You used to talk with her on the phone every day. What kinds of things did you talk about?

Everything. At Toni’s memorial service, Angela Davis was there, and we were talking about how Toni never thought anyone was guilty of a crime. Do you remember the Menendez brothers’ trial? Toni, who loved detective stories and trials and stuff like that, told me that the Menendez brothers were innocent. One of them had gone to Princeton for, like, five minutes, during which time Toni had met him. And Toni was a much nicer person than me. My meeting someone does not necessarily make me like them, but to Toni it does. The Menendez trial was one of the first televised trials, and Toni and I watched every single day on the telephone together. And the trial started at noon, because it was in L.A. I was supposed to be writing, of course, and I thought, I’m spending the whole day on the phone watching television, but it must be O.K., because so is Toni. And then I found out that Toni got up at five in the morning, and by twelve she had already done a full day’s work.

We talked about everything. Forty years of talking.

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Time for some PD

It has been awhile since I taught a digital marketing course at my university. It was such a fun class! My third-year students all helped one another (and me) keep abreast of new apps and innovations – literally on a weekly basis; there was no other way to be up to date.

Although I spend a good part of every day online and communicating professionally and personally via social media, I am now oh so woefully behind and would be utterly unprepared to teach that class again – without a ton of professional development. So, it is back to Hootsuite’s marvelous array of blogs and resources for me. That company’s writers are a godsend. This morning I am slowly exploring Tony Tran‘s post on “21 of the Best Social Media Apps for Marketers in 2020” – at least half of which I’ve never heard of before.

Right now I’m having fun going back and forth between Crello and Canva, easy-to-play-with graphic-design apps (I’m challenged in that universe).

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Learning hungry

Earlier posts here have discussed how many university students come to class hungry. My university’s student newspaper, The Runner, notes today that almost two out of five “post-secondary students experienced some degree of food insecurity in the past year.”

I did not know until I read today’s article – University Students in Canada Still Struggle with Food Security: “Food insecurity directly affects academic standing in university students,” a study says – that the student association at Kwantlen Polytechnic University has a “food bank” program.

Piper Greekas is the KSA Student Services Manager and currently works with the KSA’s  food bank program. She says that she receives 10 to 15 requests for food per week, most of which are from students who use the service on a recurring basis.

The KSA food bank works like this: Students can send a request to the food bank and Greekas and her team start packing all of the food items into bags which are then distributed and placed inside of campus lockers for students to pick up.

The process is done anonymously so that students feel safe and comfortable when asking for food. Greekas says that two food packages can last for up to two weeks.

She explains that some students who apply for the program also have dependents, like children or spouses, who rely on the packages.

Meal Exchange is a program that focuses on helping campuses around Canada with issues regarding food insecurity among post-secondary students.

“Students get involved through our national programs supporting campus kitchens, gardens and farms, food banks, food sovereignty, and food procurement,” their website reads.

Naomi Robert is a research associate and part of the Institute for Sustainable Food Systems at KPU. She says that the reasons behind widespread food insecurity are quite complex, but more often than not, they’re tied to poverty.

I will be passing this information along to all of my students, in case they didn’t know about this important initiative already.

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Brand-new URLs seem expensive …

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More on Open Learning

These short and very well-written videos given by Rajiv Jhangiani, Kwantlen Polytechnic University‘s Associate Vice Provost of Open Education, and produced by Cobb House Studio vividly describe new ways to create a class.

What are Open Educational Resources?

What are Open Textbooks?

What is the Zero Textbook Cost initiative?

What is Open Pedagogy?

And for my own university in particular: Support for Open Educational Practices at KPU.

I am relatively late in my career in postsecondary education and am grateful to have my habits and indeed some of my philosophy challenged this way.

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“Intimate supervision”: Surveillance on campus

This Washington Post report – holy crap:

Short-range phone sensors and campuswide WiFi networks are empowering colleges across the United States to track hundreds of thousands of students more precisely than ever before. Dozens of schools now use such technology to monitor students’ academic performance, analyze their conduct or assess their mental health. …

Instead of GPS coordinates, the schools rely on networks of Bluetooth transmitters and wireless access points to piece together students’ movements from dorm to desk. One company that uses school WiFi networks to monitor movements says it gathers 6,000 location data points per student every day.

School and company officials call location monitoring a powerful booster for student success: If they know more about where students are going, they argue, they can intervene before problems arise. But some schools go even further, using systems that calculate personalized “risk scores” based on factors such as whether the student is going to the library enough.

The dream of some administrators is a university where every student is a model student, adhering to disciplined patterns of behavior that are intimately quantified, surveilled and analyzed.

h/t Clarissa

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“The Professional Culture of the Press”

NYU Journalism professor and media critic Jay Rosen* writes that “Not in personal but in public life, 2019 has been the most bleak and depressing year I have lived through of my 63. A few tiny green shoots in a toxic field that is spreading over more and more of the globe. This [Twitter] thread was the most optimistic I could be.”

Jay’s discerning analysis begins this way:

When I started studying the American press as an institution (around 35 years ago) I did not assign much significance to a factor that would later feel huge and at times even decisive: the professional culture of the press. It’s a beast. But now that beast is changing.

Rosen’s quasi-optimistic conclusion:

Engagement journalism, solutions journalism, less extractive journalism, a more agile, iterative newsroom. Nothing I have seen while watching these emerge suggests they are going away soon. The shocks to the system have been so many that the culture of the press is evolving.

I devote a lot of my feed here to problems in the press, and to criticism of some of its worse practices. But I don’t want to leave the impression that everything is collapsing and getting worse. For some things in journalism are collapsing — and it’s actually getting better.

Please read the whole thing.

*Jay was my editor at the University at Buffalo’s student newspaper, The Spectrum. He was a tough but wonderful mentor.

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stairs

The Martin building, Olympia. Collages by the wonderful David Scherer Water.

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