{"id":2682,"date":"2025-03-18T07:31:14","date_gmt":"2025-03-18T14:31:14","guid":{"rendered":"https:\/\/www.nocontest.ca\/?p=2682"},"modified":"2025-03-18T07:52:32","modified_gmt":"2025-03-18T14:52:32","slug":"amtraks-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.nocontest.ca\/index.php\/2025\/03\/18\/amtraks-social-media-marketing\/","title":{"rendered":"Amtrak’s social-media marketing"},"content":{"rendered":"\n

My favourite way to travel is by train, so I follow all of Amtrak’s accounts. They are very witty<\/a>:<\/p>\n\n\n\n

\n

When Southwest Airlines announced they were charging for bags, Amtrak posted on X<\/a>, \u201cGuess we\u2019re the only ones doing free baggage now.\u201d …<\/p>\n\n\n\n

The post, followed by more info on Amtrak\u2019s baggage policy, is an example of what Amtrak senior manager of social media<\/a> Nicolle Lopez calls its infotainment strategy, designed to educate and entertain at the same time.<\/p>\n\n\n\n

\u201cThe minute [you] feel something is a little bit too polished, a little bit too scripted, or the minute you feel like it\u2019s an ad, your thumb just [swipes] immediately,\u201d said Lopez. [NPR, “How Amtrak keeps its social media strategy on track for Gen Z”]<\/a><\/p>\n<\/blockquote>\n\n\n\n

Mastering that type of tone is harder than you’d think.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

My favourite way to travel is by train, so I follow all of Amtrak’s accounts. They are very witty: When Southwest Airlines announced they were charging for bags, Amtrak posted on X, \u201cGuess we\u2019re the only ones doing free baggage now.\u201d … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[93],"class_list":["post-2682","post","type-post","status-publish","format-standard","hentry","category-roberts-posts","tag-social-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/posts\/2682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2682"}],"version-history":[{"count":2,"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/posts\/2682\/revisions"}],"predecessor-version":[{"id":2684,"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/posts\/2682\/revisions\/2684"}],"wp:attachment":[{"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nocontest.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}