Tag Archives: clarity

Goosebumps

This new ad, titled “Missing Work,” was created by Bell Canada for its “Let’s Talk Mental Health” initiative. It captures a moment – a short routine, really – very common among the chronically depressed. It is staggeringly understated and beautiful. … Continue reading

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The Art of Scolding, cont’d.

“We have somehow not successfully received your professional-development documentation,” a Dean’s Office colleague wrote me in an email early in my career at Kwantlen. The sentence both charmed and alarmed me, especially the phrase somehow not successfully received, which seemed … Continue reading

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The Plain Style

One of our resources over on the right-hand side of the page is “The Plain Language Style Guide,” published by the BC Securities Commission to help securities professionals in the composition of correspondence and public documents. Drafted with the assistance … Continue reading

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