Dana Fontein, a fine blog writer over at Hootsuite, posted a really helpful piece this morning, “So You Think You Can’t Write: 8 Writing Resources for Non-Writers.”
Many believe that they simply cannot write, or that they aren’t a “writer,” when the truth is that they really just believe they are not a good writer.
For content marketers, writing is obviously an integral component to most, if not all, aspects of the job. Everything from drafting blog posts to crafting the perfect video script requires the ability to write. While of course the act of stringing words together to form sentences can satisfy the basic requirements, writing is a skill that with time, dedication, and a desire to improve, can be mastered to an exceptional level. Just like the perfect set of graphite pencils helps with drawing, there are numerous tools available to help you improve your chances of writing success.
Bless her heart, Fontein includes two nondigital resources (books!) that I can highly recommend as well: Stephen King’s On Writing and Anne Lamott’s Bird by Bird (remember the birds, my KPU students?).
Among those digital resources she lists, I follow Copyblogger (“the bible of content marketing”) closely. Others were new to me. Portent’s Content Idea Generator is whimsical and fun and occasionally absurd – and therefore a fine boost to brainstorming blog-post ideas. Others include Co-Schedule’s Headline Analyzer. (The headline “Why I love kittens” earned me a lowly 51/100 score, but with some precise guidance on how to improve it.)
Fonteyn annotates these and each of the other resources beautifully.